It's a simple question with a complex answer. A lot of corporations start with existing literature; catalogs, brochures, info sheets, etc. But I find that this sort of content only gets you so far. Small companies and startups don't always have an abundance of pre-existing literature to draw on, and so they are more or less starting from scratch.

So if you are having trouble coming up with content for your website, start with this: Answers to your most frequently asked questions.

[More]

When was the last time you, or someone at your company, updated your website? If it hasn't been within the last few weeks, it's been too long. The following are some short updates you can make to keep your website content fresh and relevant and your website visitors coming for more. And you can do it in as little as 20 minutes to an hour every week.

[More]

Most companies have a list of their clientele in one form or another. In this day and age, we should hope that this data exists in some digital format; an address book, a database, spread sheet or something similar.

NOTE: If your data isn't digital, stop reading, hire an intern and start converting those files immediately.

[More]

If you aren't seeing your website as a business tool you need to take another look. While small companies and organizations tend to think of a website as just another method for delivering their message, a website can be so much more than that.

[More]

A Website requires a commitment that some companies have a difficult time quantifying. They view their website as a "brochure" and not as "business tool" and that tends to cause problems and complications later on. The false premise of "If I build it they will come" is the first pitfall. It is only when the public doesn't come and their website statistics show a flat line - do they realize that they should have spent more time in initially developing and writing the content for their site - not to mention - continue the efforts to build the information on their site.

[More]

Developing website content is a constant struggle for most of my clients. The initial belief is that they can write the content and produce the 5, 10, or 100 pages with ease. The most common roots of this belief are due to the logic of:

• Who better to tell you about my product/service than me?
• We already have this content in one form or another and/or "staff " that can produce this content.
• It's not a lot of content and I can write the content myself or get it from my vendor's brochures.
  

The flaws in these approaches are many, but we can pretty much narrow them down to:

• Time

[More]