Search Engine Optimization is the process whereby web pages are designed, built and modified with search engine results in mind. A branch of search engine marketing (SEM), SEO involves attending to the many factors involved in a search engine's algorithm including on page elements (such as meta tags and internal linking) and off page factors (the number of back links coming to a site - used to build Page Rank). The goal of SEO is high placement (preferably number one!) in the organic listings of search engines (especially Google).
SEO is goal oriented and requires specific targets in order to be effective. Without a specific target the goal becomes ambiguous and the work becomes too broad to achieve desirable and measurable results.
NO: To improve Google Ranking
YES: To improve Google Ranking under the phrase “dog treats”.
How to prepare and write your website copy with Search Engines (Google) in mind.
Developing your website content is an enormous time commitment and few organizations have the time or resources to accomplish this.
The best way to start developing your website's content is to address your customer's questions.