Web Design, Apps & Marketing Automation for Wausau Businesses
In the city with "USA" right in the middle, Wausau companies deserve digital experiences that are just as memorable. Big Fat Designs, LLC builds modern, responsive websites, custom applications, and automated marketing systems designed to convert visitors into loyal customers. Our team pairs thoughtful content and clean design with integrated analytics to help you understand what's working—and scale it.
Why Wausau Chooses Big Fat Designs
For over two decades, we've partnered with Wisconsin businesses on sites and apps that elevate brand credibility and produce measurable ROI. Our core focus is web design and custom application development, enhanced by integrated marketing tools, so your site becomes a growth engine—not just a brochure.
Web Design That Performs
We craft websites that load fast, communicate clearly, and are purpose-built for lead generation. From UX planning to content structure and on-page SEO, we design for humans while aligning with search engine best practices. When your pages explain value simply and your calls-to-action are obvious, more visitors become customers—especially when your site is integrated with automation that nurtures leads.
Custom Application Development
Need a pricing estimator, product configurator, or secure client portal? Custom apps streamline operations, reduce manual effort, and deliver better customer experiences. Whether your challenge is data collection, quoting complexity, or internal workflow, we architect software tailored to your processes—and connect it directly to your site and CRM, so teams stay in sync.
Automated Marketing & CRM
Marketing automation gives Wausau teams the tools to identify anonymous visitors (VisitorID), capture leads with dynamic forms, score prospects, and launch email drip campaigns that nudge people toward purchase. The platform's month-to-month flexibility and comprehensive analytics let you track end-to-end ROI without long contracts. We implement, train, and optimize, so your pipelines stay active.
Learn About Automated Marketing
The Imperium Smart Website Advantage
Our Imperium Smart Websites combine great content, beautiful design, integrated marketing tools, and custom apps. That means: targeted messaging, chat integrations, social scheduling, and dashboards that show precisely which campaigns are driving revenue. If you already leverage third-party tools, we integrate rather than replace.
Results You Can See
From manufacturers to nonprofits and professional services, Wausau organizations rely on us to modernize their web presence and automate follow-up. We measure what matters: traffic quality, conversion rates, and campaign ROI. Report insights translate into iterative improvements over time—more qualified leads, faster deal cycles, and better customer retention.
Let's Build Your Next Growth Engine
Ready to upgrade your Wausau digital presence? Tell us about your project and we'll propose a roadmap—from design and content strategy to automation flows and app features. We work with you to prioritize impact and deliver quickly.
Get a free estimate and see how a smarter website, integrated CRM, and custom software can move the needle.