Nationwide Web Design, Custom Applications & Automated Marketing
Big Fat Designs, LLC partners with businesses across the United States to deliver modern websites, tailored software, and integrated marketing automation. We turn your website into a growth engine that attracts, qualifies, and converts - with transparent, end-to-end ROI.
Based in the heart of Wisconsin, Big Fat Designs has spent more than two decades helping organizations communicate clearly online, streamline complex operations, and scale their marketing. Our core focus is web design and custom application development, enhanced by automated marketing that connects the dots between traffic, engagement, and sales. We design for humans, structure for search engines, and integrate with the tools your teams already rely on - so the digital experience you launch is the same one that grows with you.
Learn more about our background on Who We Are and explore our capabilities on Our Services.
What We Do - Nationwide
Web Design That Performs
Your website is the primary way customers understand your value. We build responsive, conversion-focused experiences that load quickly, communicate clearly, and guide visitors toward action - demo, quote, booking, or purchase. From discovery and information architecture to design, content strategy, technical SEO, and accessibility, every decision supports clarity, speed, and measurable results.
Custom Application Development
When products, pricing, or operations are complex, off-the-shelf tools fall short. Our team designs bespoke software that solves specific challenges and plugs directly into your site and CRM. Common solutions include product configurators, pricing estimators, role-based portals for vendors or employees, and secure file libraries. The outcome is fewer manual steps, faster cycles, and better customer experiences.
Automated Marketing & CRM Integration
We implement an all-in-one marketing automation platform to capture leads, nurture prospects, and prove ROI. Features such as VisitorID, dynamic forms, lead scoring, email drips, social publishing, and campaign analytics put your team in control of the entire funnel, from first visit to closed-won - with month-to-month flexibility and exportable reports for leadership.
Learn About Automated Marketing
See details on Automated Marketing & CRM and our Imperium Smart Websites approach.
The Imperium Smart Website Advantage
Rather than treating your site, CRM, and marketing tools as separate initiatives, Imperium brings them together into a single, integrated system. You get beautifully designed content, targeted messaging, custom applications, and automation that work as one. Create forms that feed the right lists and workflows, identify anonymous visitors and understand their behavior, integrate chat for real-time conversations, schedule social posts across platforms, launch tailored email journeys, and run end-to-end ROI reports that connect campaigns directly to revenue.
- Professionally designed pages that highlight your differentiators
- Informative content optimized for search and written for humans
- Integrated tools - forms, chat, social, CRM - for closed-loop marketing
- Custom applications that solve operational bottlenecks
- Analytics & reporting that show exactly what drives pipeline
Who We Serve
Manufacturing
Complex catalogs and pricing are simplified with configurators and estimators. Your sales team gets instant notifications when high-intent visitors research key products.
Healthcare
Clear information architecture improves patient access, while secure portals connect providers, locations, and services. Campaign analytics track outreach effectiveness across regions.
Professional Services
Content strategy and technical SEO increase visibility; forms and email drips automate follow-up so prospects never slip through the cracks.
Hospitality & Retail
Fast, mobile-first pages and persuasive copy drive bookings and purchases. Automation nurtures repeat visitors and loyalty programs.
Nonprofit & Education
Multi-audience storytelling aligns donors, partners, and students. Integrated analytics prove impact and inform smarter outreach.
E-commerce & SaaS
Growth-oriented UX, onboarding flows, and behavior tracking connect acquisition to retention and expansion.
Explore representative work on our Portfolio.
Our Process
- Discovery & Roadmapping: We clarify goals, audiences, competitive landscape, and internal workflows, then prioritize a phased plan mapped to impact.
- Design & Content: Messaging frameworks and modern interfaces make decisions easy. Content is written for humans and structured for search.
- Development & Integration: Responsive websites and custom apps connect to your CRM and marketing platform - forms, VisitorID, lead scoring, email drips, and analytics.
- Launch & Enablement: Playbooks, training, and dashboards help teams adopt the platform and act on insights quickly.
- Measure & Optimize: Exportable reports connect campaigns to revenue so we iterate based on outcomes, not guesswork.
Technology & Integrations
We work with modern web technologies and tailor integrations to your stack. Our automation platform plays nicely with third-party systems - CRMs, CMSs, form builders, chat, and ad platforms - so we integrate rather than replace. The result is a unified view of performance across acquisition, engagement, and sales.
- CMS & Web Frameworks: Secure, flexible, feature-rich foundations matched to your requirements.
- Marketing Automation: VisitorID, dynamic forms, emails, social scheduling, and analytics - everything your team needs in one platform.
- CRM Integrations: Built-in or third-party CRMs connected to automation flows and reporting.
- Chat, Social & Ads: Real-time conversations, scheduled posts, and campaign tracking with closed-loop reporting.
What "Nationwide" Means for You
Remote collaboration keeps projects moving with strategy workshops, design reviews, and enablement sessions via secure video and shared documents. We research local market dynamics, competitors, and buyer expectations to align content and UX - even when we’re not physically on site. Time-zone friendly sprint planning and predictable delivery cadence ensure stakeholders stay aligned, while post-launch optimization cycles help your platform grow with your business.
Representative Outcomes
Manufacturer (Multi-State)
Challenge: Complex product lines and slow quoting. Solution: Product configurator + pricing estimator integrated with CRM and automation. Outcome: Faster quotes, fewer errors, and lead scoring that alerts sales to high-intent visits.
Healthcare Organization (Regional)
Challenge: Fragmented content across locations. Solution: Imperium site with clear information architecture, secure portals, and marketing automation. Outcome: Improved access, streamlined workflows, and ROI tracking across campaigns.
Professional Services (Nationwide)
Challenge: Low visibility and manual follow-up. Solution: SEO-structured site, dynamic forms, email drips, and VisitorID. Outcome: Higher organic traffic, better lead quality, and pipeline transparency.
Frequently Asked Questions
Do you require long-term contracts for automation?
No. We offer month-to-month options so you can start quickly, iterate based on results, and scale at your pace.
Can you integrate with our existing CRM and tools?
Yes. We integrate rather than replace - connecting to the platforms you already use for a unified, closed-loop system.
How do you demonstrate ROI?
We set up end-to-end analytics and exportable reports that connect campaigns to pipeline and revenue, so leadership has full visibility.
Do you work with companies outside Wisconsin?
Absolutely. We serve clients across the United States and tailor collaboration to your location and time zone.
Ready to Build Your Growth Engine?
Whether you’re launching a new website, simplifying operations with custom software, or implementing marketing automation to unify your funnel, Big Fat Designs brings the Right Ideas and the execution to make them real. Let’s design a platform that tells your story clearly, connects your systems, and gives you the data to grow with confidence.