A Preview Of Marketing Automation

Marketing Automation is a set of tools that let companies:

Included Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full
Included Increase number of qualified leads by nurturing all leads with personalized content
Included Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible
Included Improve up-selling and cross-selling by developing and retaining existing customers
Included See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end



Sales Funnel

A Smarter Sales Funnel

Sail through marketing roadblocks:

Included Fill your sales funnel by capturing leads with great content gated by dynamic forms.
Included Identify highly interested and sales-ready leads with lead scoring.
Included Develop leads that aren’t sales-ready by automatically putting them on nurturing campaigns.
Included Instantly notify salespeople about leads that are ready to buy.
Included See exactly when leads fall out of your pipeline and take action.
Included Know which tactics are driving revenue with end-to-end ROI

How Marketing Engagements Work

Marketing Components Marketing Components Funnel
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