A Preview Of Marketing Automation
Marketing Automation is a set of tools that let companies:
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Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full |
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Increase number of qualified leads by nurturing all leads with personalized content |
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Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible |
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Improve up-selling and cross-selling by developing and retaining existing customers |
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See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end |
A Smarter Sales Funnel
Sail through marketing roadblocks:
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Fill your sales funnel by capturing leads with great content gated by dynamic forms. |
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Identify highly interested and sales-ready leads with lead scoring. |
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Develop leads that aren’t sales-ready by automatically putting them on nurturing campaigns. |
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Instantly notify salespeople about leads that are ready to buy. |
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See exactly when leads fall out of your pipeline and take action. |
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Know which tactics are driving revenue with end-to-end ROI |
